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Status Not Prioritized
Categories Email
Created by Guest
Created on Sep 8, 2022

Name merge fields in email subject line

Adding merge variables in the subject line, especially the FIRST NAME. For an email communications tool, it is an extremely important feature for improving open and click-through rate (CTR).

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  • Guest
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    Dec 20, 2024

    Please prioritize. All data seems to indicate that this increases open rates!

  • Guest
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    Sep 11, 2024

    How has this been under consideration for an entire year (based on this comment thread)? Please do better.

  • Guest
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    Sep 11, 2024

    ADD THIS FEATURE. But also this portal didn't catch that I literally just submitted this same query on the advice of your help desk response when I asked about it. [insert eyeroll emoji]

  • Guest
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    Aug 23, 2024

    PLEASE ADD THIS FEATURE. I am getting a ridiculous number of texts and emails during campaign season and every one of them is using my first name in the subject line. You are letting your customers down by not having this feature!

  • Guest
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    Jul 23, 2024

    I would also like to add in icons, like emojis, and merge fields to email subject lines.


  • Guest
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    Mar 28, 2024

    Thank you all for your comments! We are actively reviewing this need for prioritization. We understand its importance to our users. It is under Consideration for a future release.

  • Guest
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    Mar 28, 2024

    We recently got an email from bloomerang, with my first name in the subject line! I was so excited and went to check, and couldn't do it. So I replied to the email asking how they did it, but we couldnt. Was told that even bloomerang does not use their own product.

  • Guest
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    Jan 29, 2024

    This is such an important feature that email needs to have!

  • Guest
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    Oct 31, 2023

    Please add this feature. You are letting down the email marketers by failing to do anything to improve your email product.

    Read this blog: https://www.moceanic.com/2023/fundraising-subject-lines/?inf_contact_key=17df287bc14446ababee0f47512b7da2680f8914173f9191b1c0223e68310bb1

    In addition to NOT being able to add merge variables (name, town, anything) you also do not allow emojis in the subject line. This product needs to be improved for the love of fundraising marketers on your platform. Please! Pretty please. We need help out here. Thank you!

  • Guest
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    Sep 12, 2023

    Please add this feature. We would love to see a higher click rate!


  • Guest
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    Sep 11, 2023

    Please prioritize this request! Studies have shown that using names in email subjects increases open rates!

  • Guest
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    Sep 11, 2023

    Would love to have this feature - so important!

  • Guest
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    Sep 11, 2023

    Please prioritize! This helps increase open rates!