Track event registration and event attendance as different interaction purposes
Track event registration and event attendance as different interaction purposes (rather than just "Special Event") so that it's easier to identify who was invited to an event vs who attended the event.
Improved Event Reporting and Constituent Segmentation
The ability to report on specific event details in order to better segment constituents (for example by event or ticket type) and report on Events, like attendance, total raised, etc.
